If you think there are shortcuts to data mining, then think again! So many people today think that data mining has the ability to sail away from every data storm. The truth is, it will not!When you realize that you are struggling to improve the accuracy of models, only then can you employ the use of data mining techniques for your rescue. Personally, I have been through the same situations many times. When I first started out as a business analytics personnel, my mentor suggested that I spend a lot of time data mining and doing data analysis. Well, I can’t thank him enough for that piece of advice. Today, we live in the age of massive production of data. Machines and platforms are churning out data like never before! Start by taking count of the number of gadgets you have. How many services have you signed up for? Facebook, Instagram, Uber, Twitter, E-commerce – the list is endless. What is interesting is that all this data goes right back to whoever owns the product. They then use that information to improve their products. It is this process of gathering data that is referred to as Data Mining. What you need to understand is that the more data you collect, the more value you can deliver. The more value you provide, the more revenue your business generates. Here, we will discuss what data mining is all about and how you can use that data to make a lot of difference in your business and the world around you.Come with me and let’s get down to work!